The Ajman Department of Tourism, Culture and Media (ADTCM) signed a sponsorship agreement with Etihad Water and Electricity (EtihadWE), as part of its commitment to promoting and organising community activities and events and advancing collaborations between government entities.

The signing of the agreement reflects a shared commitment to advancing institutional development and strengthening the partnership in community and tourism events and activities, in support of the sustainable development goals of Ajman and the UAE.

The agreement was formally signed by H.H. Sheikh Abdulaziz bin Humaid Al Nuaimi, Chairman of ADTCM and Eng. Yousif Ahmed Al Ali, CEO of EtihadWE, in the presence of H.E. Mahmood Khaleel Alhashmi, Director-General of the Department, alongside senior officials from both organisations.

The agreement stipulates enhancing collaboration in organising and sponsoring community, sports, and tourism events, as well as supporting joint institutional initiatives that position Ajman as a sustainable tourism destination.

H.H. Sheikh Abdulaziz bin Humaid Al Nuaimi said: “This agreement marks a significant step forward in our mission to drive progress and growth. It is a key example of effective institutional collaborations and cross-sector partnerships, which are aimed at enhancing community engagement and tourism initiatives, while strengthening Ajman’s position as a leading global sports destination. We are keen to work with Etihad Water and Electricity to advance the emirate's strategic goals and boost the community and tourism impact of our events and initiatives.”

Eng. Yousif Ahmed Al Ali emphasised that the collaboration with ADTCM offers a valuable opportunity to support community, sports, and tourism initiatives. He said: “At Etihad Water and Electricity, we take pride in this meaningful partnership, reaffirming our steadfast commitment to initiatives that serve the community, promote sustainable development across all fields, and further elevate the position of Ajman and the UAE as premier tourism destinations.”

H.E. Mahmood Khaleel Alhashmi stated: “We greatly value this partnership, as it supports our efforts to develop our community and sports programs and expands the impact of the events we organise at both local and international levels. The agreement reflects our strategic vision to build impactful and sustainable partnerships with leading national entities.”

The agreement further highlights both parties' commitment to leveraging their institutional capabilities to deliver high-quality sports, community, and tourism events that enhance Ajman’s appeal, attract visitors, and showcase the emirate’s unique cultural and heritage assets.