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Eng. Yousif Ahmed Al Ali

CEO

In just fifty years, the United Arab Emirates has transformed into a global leader under the visionary guidance of its wise leadership. From the inspired legacy of the late Sheikh Zayed bin Sultan Al Nahyan, the founding father of the UAE, to the forward-looking leadership of our current rulers, the nation has consistently pursued excellence, paving the way for a prosperous and innovative future.

Today, under the leadership of H.H. Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, and the strategic vision of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister of the UAE, and Ruler of Dubai, our institutions and service sectors work tirelessly to elevate the UAE’s position on the global stage.

At Etihad Water and Electricity (EtihadWE), we proudly align with this vision, implementing comprehensive strategies and innovative programmes to meet the increasing demand for water and electricity across the Northern Emirates. Our mission is not only to deliver essential services with excellence but also to support the UAE’s commitment to sustainability, environmental protection, and the green economy.

Our efforts are guided by the nation’s ambitious frameworks, including the UAE Centennial Plan 2071, the UAE Energy Strategy 2050, and the UAE Water Security Strategy 2036, as well as the Principles of the Fifty. Initiatives such as the National Water and Energy Demand Management Programme and the UAE Net Zero 2050 strategy are at the heart of our roadmap for a sustainable future.

We take pride in our contributions to sustainable development, as recognised by numerous regional and international awards, which stand as a testament to the hard work and dedication of our team. These accolades inspire us to continue raising the bar in the energy and utilities sector.

As we move forward, we remain steadfast in our commitment to the UAE leadership’s vision. By embracing accountability, teamwork, innovation, and customer happiness, we will continue to deliver exceptional services, contributing to the growth and sustainability of our beloved nation.





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